About this site

This site serves as the bridge between academic research in entrepreneurship and practice of entrepreneurship.  Entrepreneurs will find a process for starting a company that is research-based.

Sales Forecasting

The process of creating a sales forecast is notoriously difficult in a start-up. Forecasting is never easy, but it is made more tractable by the existence of a history.  In a new venture, there is no history. The forecast must be created from scratch.

Overview of forecasting methology




The sales funnel




Probability


The role of market research in forecasting