The Duke Entrepreneurship Manual: A Resource for Entrepreneurs
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Guidelines for Creating and Growing Ventures
How this document is organized
Entrepreneurial process - a framework
Opportunity Evaluation
Market Opportunity
Solution feasibility
Founding team
Risk / reward profile
Sustainable competitive advantage
Planning
Strategy Development Outline
Operating Plan Development Process
How to evaluate and plan
Understanding the customer: market research
Primary Market Research
Secondary Market Research
Forecasting revenue
Sales planning
Financing
Milestone planning and risk in a new venture
Planning company operations
Budgeting
Business development
R&D management
People Management
Process and infrastructure management
Marketing
Operations mangement
Selected topics
Venture models
Value creation, value capture, value diversion
The value of social capital in starting new ventures
Entrepreneurship as a team sport
Core competencies as sources of competitive advantage
Sources of capital
Resources
EntrepreneurshipAtDuke.com
Duke Entrepreneurship Education Series
Courses
Program for Entrepreneurs
Entrepreneurial Execution and Planning, Management 491
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About this site
This site serves as the bridge between academic research in entrepreneurship and practice of entrepreneurship. Entrepreneurs will find a process for starting a company that is research-based.
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Value creation, value capture, value diversion
Guidelines for Creating and Growing Ventures
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Selected special topics
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Value creation, value capture, value diversion
This important topic in considering the viability of an entrepreneurial venture is explored in this set of graphics from Ashish Arora.
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