This site serves as the bridge between academic research in entrepreneurship and practice of entrepreneurship. Entrepreneurs will find a process for starting a company that is research-based.
Topic: Sales & marketing execution
• Market launch
• Sales plan
Case: Zaplet
Reading:
Michael C. Mankins, “Turning Great Strategy into Great Performance.”
Attachments (1)
EntEx 2009 Spring2 10 1604.pdf - on Apr 20, 2009 12:16 PM by Howard Rhee (version 2 / earlier versions)
92k
ViewDownload
