Topic: What is an opportunity for a new venture?
•    Sources of opportunity
•    Identifying opportunity: market research
•    Characterizing the target customer
•    What is a solution?
Case: Network Appliance (A)
Reading:
Clayton M. Christensen & Michael Overdorf, “Meeting the Challenge of          
Disruptive Innovation.”
Clayton M. Christensen, Scott Cook & Taddy Hall, “Marketing
Malpractice.”